Category: Social

Social

15 Social Media Content Ideas for Small Businesses

Post author By Rallio
Post date April 15, 2021

People are using social media all day, every day, all around the world. As a small-business owner, you might be wondering how to reach the right people on different social media platforms. It all begins with creative, compelling social media content ideas.

And we’ve got plenty of them for you.

Why is it important to post great content, you ask? Statista reports, “In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.” The numbers are only growing, so it’s critical that you tap into opportunities to connect with your desired audience.

The way to do that is with content that’s memorable, informative, entertaining and even inspiring. That way not to do that is with content that’s forgettable, self-promoting, canned and even boring.

In the interest of helping you post the best content on your business social media pages, we’ve rounded up some of our best content ideas from previous blog articles — along with a few new ones to keep you busy. If you start posting this type of content regularly, and pair it with an advertising budget, you should see your follower and engagement growth start to climb.

1. Team Member Spotlights

Whether it’s “Team member Tuesday” or any other day of the week, spotlighting your employees makes for great social media content. Ideas can include snapping photos of star employees and sharing a few fun facts about them, inviting your followers to share any testimonials about favorite team members, and filming videos with your team to ask for their product or service recommendations.

Not only do these spotlights help to generate engagement, but they also can help you share about your products or services in a non-promotional way. For example, having a team member recommend a top-selling product is a subtle way to promote your product without coming across as salesy.

2. Throwback Posts

You’ve heard of throwback Thursday, right? Try digging up old photos from your first days in business, or even of yourself before you even thought about going into business for yourself. Tell your followers who’s in the photo and what’s going on, and use the #tbt hashtag to spark conversations around the topic.

3. Holidays and National Days

Are there any holidays or “national” days, weeks or months happening right now? See National Day Calendar or Days of the Year for social media content ideas throughout the year. Look for opportunities to tie these days into your business, too. For instance, Relaxation Day on Aug. 15 is perfect for massage businesses or other companies focused on self-care.

You can also post about in-house birthdays, engagements, baby showers and other special events. Make it even more special by hosting a lunch for your team or sending flowers!

4. Pandemic Posts

Are you reopening after a closure, expanding your business with curbside and online shopping, or otherwise taking any special steps related to COVID-19? Be sure to share some details on any special services you’re offering or safety protocols you’re following during the pandemic.

5. A Day in the Life

Post pictures and photos showing what it’s like to run your business behind the scenes. Let your followers know what it takes to bring your products or services to life, including all the awesome team members who are a part of your business.

6. Personal Touches

What do you like to do when you’re not busy running your business? You’re probably busy all the time, but don’t forget to take a few moments every day to unwind — and snap some photos while you’re at it. Even if you just stop long enough to have a cup of tea and read a book, your followers will appreciate seeing how you “take five.”

7. Pets and Kids

While you’re at it, take some photos of your home life, kids, pets and neighborhood (if you’re comfortable doing so, of course). Rather not overshare? Take a photo of neighboring businesses you support, and give them a shoutout by tagging them.

8. Hashtags Galore

As mentioned above, hashtags can help to generate conversations around a certain topic. Look them up using the search feature or by viewing trending topics (especially on Twitter). You can also check out some of your favorite brands to see what kinds of hashtags they’re using for more inspiration.

9. Contests and Giveaways

A contest can be a great way to inspire many different social media content ideas and generate engagement around your brand. Make it specific to your brand, or to a certain holiday or time of year. For example, it could be as simple as filling a jar with chocolates and asking people to guess how many are in the jar around Valentine’s Day. The winner gets a special gift — maybe a free product or service.

Be sure to ask your followers to like the post, tag friends and share with their own networks. The post will get even more organic traction when your followers get in on the fun.

10. Sneak Peeks

What lies on the road ahead? Do you have special products or services launching soon? Are you remodeling or upgrading your location?

Give your followers a hint of what’s to come! Share any progress photos or a glimpse of all the exciting things ahead (without giving away competitive intelligence, of course).

11. Customer Testimonials

Let your customers do the talking by featuring their testimonials on your page. If possible, get a photo of them and post it along with their kind words.

12. Influencer and Employee Posts

When you have employees and influencers posting brand-approved assets on your behalf, you’ll never run out of social media content ideas. They can also promote your brand on their personal pages, helping to build confidence and trust among people who aren’t familiar with you.

As noted here, about half of employees in one Weber Shandwick study said they’re already posting messages, pictures or videos in social media about their employer. The Rallio Activate platform allows you to activate and incentivize employees and influencers to help spread awareness and reach for your brand. Schedule a no-obligation demo to learn more.

13. Entertainment Content

Invite any in-house musicians, singers, actors or other performance artists to create videos showing off their talents. With video content soaring in popularity, you can’t go wrong posting this type of fun, entertaining content for your followers.

14. Stories and Reels

Stories and Reels (Instagram’s answer to TikTok) will let you get creative with video content, too. Reach your audience in different ways by making yourself visible in these newer mediums.

15. Storytelling

Working on your storytelling skills is a surefire way to improve your social media. Think about the “story” behind any given post, and share those stories with your followers. For example, do you have a 90-year-old grandma who brings your team home-baked cookies? Or a mail carrier who goes above and beyond to deliver your mail? Feature these “unsung heroes” in your posts with a great story.

Go Beyond Social Media Content Ideas

Keep in mind, your work is not done once you post something to your social profiles. All the content ideas and social media posts in the world won’t mean much if you don’t engage with your followers. By engaging, we mean:

Replying back to their social media comments, direct messages and reviews
Boosting your content to make it more visible to followers and their friends
Handling any customer service inquiries in a timely fashion (yes, social media is a customer service medium)
Responding to job applications if you have an active recruiting campaign
Basically staying on top of your social media 24/7

If all of the above sounds exhausting, and if even these content ideas seem overwhelming, feel free to schedule some time with us. We’d be happy to throw some ideas around of how Rallio can assist with your social media management.

Tags social media marketing

Social Uncategorized

Reverse Case Study: How the Pandemic Proved the Value of Local Social Media for Massage Heights

Post author By Rallio
Post date April 8, 2021

When Shane Evans and her husband, Wayne, co-founded Massage Heights back in 2004, they had a vision to provide professional, affordable massage therapy services. Now a thriving franchise with dozens of locations across the United States and Canada, Massage Heights continues to expand. Their Retreats offer not only a path to wellness for guests, but also career opportunities for countless massage therapists, estheticians and franchisees.

As the preferred technology supplier for Massage Heights, Rallio provides the social media SaaS and employee advocacy platform needed to manage, schedule, optimize and grow Massage Heights’ entire social media presence — from corporate down to the location level. Individual Massage Heights locations are paired with a Social Strategist to help automate their social media and execute a unique content calendar each month.

Since implementing Rallio technology and services, Massage Heights has experienced month-over-month growth in the number of engagements and followers on social media. Still, faced with unprecedented challenges and the forced closure of their Retreats when the pandemic first hit, Massage Heights needed to pivot quickly and decide how best to move forward with their social media.

In the following “reverse case study,” we’ll walk you through the process of how Massage Heights handled pandemic-related decisions and where they are in the present day.

Challenge

At the start of the pandemic when lockdowns began, Massage Heights Retreats were mandated to close temporarily. Given the marketplace unknowns and the nature of their services, conducted in close proximity to their guests, it was hard to imagine when franchisees would be able to reopen.

Solution

Faced with these closures, Massage Heights wanted to be proactive in trimming costs for a short time to ensure they could weather the pandemic. As such, they elected to pause their Rallio Local services for all locations starting in April 2020. The plan was to restart their social media services with Rallio on July 1.

Yet even with most locations temporarily on pause with Rallio, a small number of locations chose to continue posting locally three to four times a week. A total of three locations posted consistently throughout the lockdowns and the halt of their Rallio Local services.

Results

For the brand overall in March 2020, before pausing their Rallio Local services, Massage Heights’ average daily engagement had reached its highest point ever, at 46 average daily engagements. With everyone turning to social media during the pandemic, and Rallio Local continuously posting for them three to four times per week, they were seeing amazing results.

However, once Massage Heights paused their services in April, their average daily engagement dropped by 86.9%. Throughout the three months they were on a pause, from April through June, they averaged 6.34 daily engagements brand-wide.

In July 2020, Massage Heights was back open with many different safety protocols put in place, such as mandated masks and enhanced sanitization procedures. Guests were asked to bring their own water bottles, and couples massages were out of the picture. At this time, Massage Heights restarted their Rallio Local services — and their numbers tell a story. In the first month alone, they increased their average daily engagements by 216%.

In addition, the select locations that continued to post three to four times a week on social media during the hiatus experienced the following results:

Number of followers

750% higher in April compared to brand average
200% higher in May compared to brand average

Engagements

23% higher in April compared to brand average
45% higher in May compared to brand average

Conclusion: Local Social Media Is a Must

Massage Heights experienced a severe drop in engagement after pausing their Rallio Local services. Without regular local content getting posted on their social media pages, followers simply weren’t hearing from their local Retreat anymore.

The select locations that continued to post on social media continued to see growth on social media, demonstrating the need to continue marketing efforts despite the pandemic or any other interruptions to business as usual. A year into the pandemic, our advice holds true as written in Why You Need to Keep Up Your Marketing Despite the Coronavirus:

“People are social distancing, self-isolating or quarantined. Now, more than ever, they need to hear from you — with messages of hope, reassurance that either you’re still up and running or you’re following necessary safety protocols (depending on the nature of your business), and perhaps some levity here and there.

Moreover, with more people likely to be on their phones, using their mobile devices to stay in touch, order online and connect with the world, you have an opportunity to connect with your audience like never before. While now is not necessarily the time to blast people with your usual promotions, you can, and should, adjust your strategy to support current times and be of service.”

Let Rallio Help

While hitting pause on your marketing during uncertain times may feel like the best business decision, consider your long-term goals before deciding to cut your marketing budget. More often than not, the continuation of marketing efforts will position you for growth following any bumps in the road — as demonstrated by Massage Heights’ results after restarting their Rallio Local services.

In these uncertain times, it helps to have a company like Rallio on your side. We understand that franchisees have many responsibilities in running a successful business. And in recent years, social media and reputation management have become critical items for your success.

Engage the Rallio Local team of social gurus who will do the heavy lifting for you to create ridiculously engaging, hyper-local content; make sure local targeted audiences actually see and engage with that content; respond to all your social comments and online reviews; and make sure you’re highly visible even in the event of a business disruption like COVID-19.

If you’re looking to maximize your results on social media with a team that cares about your results, we would love to chat with you. It all starts with a quick demo that you can schedule with our Rallio Local team.

Tags local social media, social media marketing

Social

How to Conduct a Social Media Competitive Analysis in 5 Easy Steps

Post author By Rallio
Post date March 30, 2021

When you’re working to build your brand on social media, it’s important to know what your competitors are up to. A social media competitive analysis will help you see how you stack up against them and identify opportunities to get ahead.

The purpose of a social media competitive analysis is to reveal both your strengths and weaknesses on social platforms, as compared to your top competitors. You can use your social media competitive analysis to:

Identify your primary competitors on social media
See which platforms they’re on and how they’re using them
Stack-rank yourself against your competitors
Do more of what’s working well in terms of content, ads and lead generation
Determine any threats to your business on social media, i.e., any potential ways your competitors might outperform you
Eliminate underperforming content and ads
Add in new content and strategies to strengthen your position on social media

With billions of people around the world using social media, a social media competitive analysis can become an indispensable weapon in your social media arsenal. Follow the tips below to get it done in five easy steps.

“In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.” — Statista

Step 1: Conduct Keyword Research

First and foremost, you’ll need to identify the major keywords for which you wish to rank in search engines. Google AdWords Keyword Planner is a useful free tool for developing a keyword inventory and determining which brands you’re competing against online. Keyword Planner will help you:

Analyze your website for keywords
Conduct keyword research
Narrow down the best terms for your brand
Estimate the level of competition for those keywords
Obtain bid estimates for each keyword so you can set an ad budget
Refine search campaigns as keywords shift over time

Even if you don’t advertise with Google AdWords, Keyword Planner will help you ensure that your social media competitive analysis is analyzing brands that are actually competitors of yours.

You can furthermore enter those keywords into search engines to get a feel for your online competition. Try clicking through to their websites to locate their social media profiles, and make a note of these links in a spreadsheet (or your social media competitive analysis tracker of choice).

Lastly, make sure you enter these keywords into the social media platforms themselves. For example, enter a search term into the Facebook search bar and filter by “Pages” to see which businesses are associated with those keywords. You might find the results differ from the search engines, so it’s important to conduct both types of searches.

Step 2: Hone In on Your Audience

Head over to your analytics pages on the social media platforms for insights into the types of brands your ideal audience follows. If any of these brands are similar to yours, you might consider them to be competitors.

However, make sure you check out any given page itself, along with their website, to make sure it’s a true competitor. In other words, some pages may be irrelevant.

Limit your list of competitors to five of the top threats, so you can be thorough with your social media competitive analysis. This way, you can stay focused on the brands with which you’re most closely competing on social media.

Step 3: Be a Spy

Now that you have your list of competitors, it’s time to snoop around on them. Click over to their social media pages and make note of:

Their number of followers
Levels of engagement on their posts, such as likes, comments and shares
How frequently they post and at what times of day
The types of content they’re posting
Any ads they’re running, viewable in the Ad Library under the Page Transparency section
The calls to action they’re using, such as Learn More or Shop Now buttons

Throughout this process, you will find that your competitors might not be doing certain things, too. Let’s say they have a large following but low engagement rates — posts with little to no comments or likes, for instance. Maybe they’re not running any ads, or the quality of the posts is poor.

You can learn more about the types of quality content you should be posting, plus why you should be advertising, in this post.

Step 4: Dig In to Your Data

Now that you have all this data, what do you do with it? Analyze it, of course. Here’s where your social media competitive analysis really starts to take shape.

Note that in this step, you’ll be performing a SWOT (strengths, weaknesses, opportunities and threats) analysis based on your own internal factors. We’ve detailed the SWOT process in How to Do a Social Media SWOT Analysis and Amplify Your Results. It should identify:

Strengths — Anything you’re doing well, like posting local content and engaging with your audience when they comment, direct-message you or submit online reviews; account for metrics like higher rates of engagement and/or followers
Weaknesses — Anything that could stand to improve, like posting higher-quality content and replying to your followers anytime they engage; account for metrics like lower rates of engagement and/or followers
Opportunities — Based on the numbers above, any areas where you could stand to improve
Threats — Accounts for any anticipated changes that could impact your competitive advantage, such as competitor with a rapid rate of growth on social media

Step 5: Revisit Your Social Media Competitive Analysis

In order to keep your social media competitive analysis current, you’ll need to revisit it periodically to update the information. There could be new competitors who come on the horizon, or otherwise non-threats that transform into bigger competitors.

With the help of technology, you can make sure you’re posting highly relevant, engaging content and keeping track of the conversations around your brand. As you do so, you’ll pull ahead of the competition and find that your social media competitive analysis evolves over time.

Rallio’s SaaS platform includes one dashboard with one login for all your social profiles, where you can keep track of all your content, ads, engagements and online reviews. Our inbox/outbox feature pulls in all your incoming and outgoing content and conversations. By organizing all this information in one place, your social media competitive analysis will become easier and easier.

By repeating this process regularly, you’ll be able to continue refining your strategy and creating the best content for your audience. And you’ll likely find that your competitors are the ones trying to keep up with you.

Tags social media marketing

Social

4 Big Reasons You Should Outsource Your Social Media Marketing

Post author By Rallio
Post date March 26, 2021

As a business owner, eventually you may come to the realization that you can’t do everything yourself. Late nights, early mornings and a nonstop busy schedule catch up with you at some point. That’s when you might decide to outsource your social media and certain other responsibilities.

Why outsource your social media? The real question is, why not let the experts do the heavy lifting of curating, posting, advertising, and engaging with your social media content?

To give you a better understanding of what exactly is entailed with creating an impactful social media presence, we’ve outlined the basics of each step in the process. The key point to keep in mind is that posting on social media is no longer a “nice to have” for any business today. Your customers expect to be able to find you, engage with you, and report customer service issues on social media platforms. So it’s imperative that you do it right and deliver on their expectations — or they’ll head over to one of your competitor’s pages instead.

Curating Content

In order to have a vibrant, engaging social media page for your business, you need great content to put on it. Photos and videos featuring you, your team members, your customers and your community are all perfect types of content that you should be curating.

These real, authentic assets are what give life to your social media pages and distinguish you as a brand that people want to follow. It’s important you have someone dedicated to taking these types of photos and videos. It could be you or a team member — just make sure it gets done at least a few times a week.

Tips to make sure it gets done:

Put it in your calendar with a reminder to snap photos.
Make a habit of pulling out your phone anytime you have a workplace celebration or a special event at your business.
Delegate the task to someone on your team, and ask them to carve out time to take photos.
Create an employee advocacy program that gets your whole team involved in crowdsourcing photos. Rallio Activate allows you to set up employee logins on our mobile app, so they can upload photos, post them on their personal profiles, and even earn rewards.

Posting on the Major Platforms

Now that you have all that great content, what do you do with it? Get it on your pages, of course!

It sounds simple enough, but the truth is that many business owners simply get too busy to think about posting on social media. As important as it is, social media marketing might get pushed to the back burner if you’re busy with sales, hiring, inventory management, customer retention and other areas of your business.

Yet in reality, many other parts of your business can function more smoothly if you get your social media pages working the way they should be. We’ll get into that more in the next couple of steps, but for now let’s just talk about how you can make sure the assets you’re compiling are getting onto your pages.

Tips to make sure it gets done:

If you can’t do it yourself, delegate the work to the same person you’ve tasked with snapping photos and videos.
Again, use employee advocacy programs to outsource your social media “in-house.”
Use technology like the Rallio platform, and the Rallio Local team of social media gurus, to schedule your content ahead of time, compile your assets in one database, and keep track of your content calendar. In this way, you can outsource your social media to a technology platform.

Advertising Your Content

Don’t let all that hard work of curating and posting content go to waste. Make sure people actually see your posts by allocating ad dollars toward your content.

Every social media platform has advertising options to let you get your content in front of more people. That’s because having followers doesn’t equate to people actually viewing your posts. By advertising, you ensure more people see your content.

You can learn more about advertising in this article, but in the meantime, you’ll want to make sure you budget for ads.

Tips to make sure it gets done:

If you can’t do it yourself, delegate the work to the same person you’ve tasked with snapping photos and videos and posting your content. They’re already working with your assets, so they might as well promote your posts.
Engage the Rallio Local program to outsource your social media boosting and creation of ad campaigns.

Engaging With Your Audience

The final piece you need to make sure you have covered is engaging with your followers. As you curate, post and boost your content, you’ll hopefully get more people interacting with your posts. Their likes, shares, comments and direct messages shouldn’t be ignored, nor should their online reviews.

Tips to make sure it gets done:

Delegate the work to the same person you’ve tasked with snapping photos and videos, posting your content, and promoting your posts. The added benefit here is that they’ll get a good idea of what’s working and what’s not in terms of engagement, so future posts can get even better.
Engage the Rallio Local program to get help responding to your engagements and online reviews.

Ready to Outsource Your Social Media?

Looking over the steps above, by now you might be drawing the conclusion that you need someone dedicated to your social media marketing. You could do it all in-house, but then you have to consider:

If you delegate the work to a team member, that person might not be an expert in social media marketing. For example, asking your receptionist or human resources manager to handle your social media might not get you the results you desire.
If you choose to hire a social media manager, you’ll be taking on the responsibility of adding someone to the payroll.
Even if you hire someone, you need the right technology to streamline the process.

Now consider the flip side of bringing in the experts at Rallio:

You won’t be taking time away from other team members, and you won’t be in charge of the work yourself. Everyone can do the jobs they’re best suited to do.
You’ll pay one flat fee, and it’s customized to what you need in terms of technology and services, as well as how involved you want to be.
You can lean on our expertise to amplify your social media results, potentially leading to more leads and sales. Remember what we said earlier about other parts of your business running more efficiently with proper social media marketing?

As a top-ranked provider of social media technology, employee advocacy and local social media services, Rallio not only lets you outsource your social media, but also bring in the technology and team you need. If you’re ready to outsource your social media and focus on other parts of your business, contact sales@rallio.com and visit rallio.com.

Learn more: Should I Outsource My Social Media? 6 Questions to Ask Yourself

Tags social media management tools, social media marketing

Social

3 Marketing Lessons From the Pandemic: One Year Later

Post author By Rallio
Post date March 16, 2021

If you’re looking for marketing lessons from the pandemic, you don’t have to look far. Just one year ago, businesses were forced to adapt to lockdowns, closures and a new way of doing business. Those that have survived are using marketing lessons from the pandemic to continue growing and staying resilient despite tumultuous times.

With the initial cuts, layoffs and closures behind them, many businesses are using the marketing lessons to better their businesses. With the help of marketing and technology, business owners have been able to continue providing their products and services to customers. Hang on to these lessons as you move forward and plan for a brighter 2021.

Lesson #1: You Need to Go Digital

With the pandemic, there’s been an increased demand for online shopping, contactless pickup and delivery, and “buy online, pick up curbside/in store” ordering experiences. Businesses that did not previously offer these types of buying options have had to add them into their processes. Consumers not only expect them now, but they’re also critical to your bottom line.

Even businesses that don’t rely on retail purchases have had to rely more on digital offerings. Fitness clubs, concert venues, art galleries and other brick-and-mortar entities found that livestream and on-demand experiences let them swing open their digital doors, if not their physical spaces.

By meeting your customers where they are, so to speak, you’re able to identify any weaknesses in your businesses. Maybe you’ve had to upgrade your ordering processes, implement an ecommerce system or develop an app for your business. Whatever the case may be, giving your business much-needed upgrades can only be good for your bottom line.

Lesson #2: Communication Is Key

With in-person interaction being more limited during the pandemic, businesses have had to communicate more frequently through social media and other online technologies. The use of social media has become particularly important, with people turning to their feeds for information and entertainment from business’ social media pages.

Moreover, they’re finding out basic information such as hours of operation from “near me” searches. This means it’s imperative that businesses have their directory listings up-to-date with details on hours of operation, in-store or curbside buying options, and health and safety guidelines.

No matter what kind of business you have, the pandemic has made it clear that maintaining an up-to-date online presence is critical to your survival. If you’re not already updating your social media and keeping your directory listings current, people will go somewhere else — somewhere that’s making life easier for them.

Lesson #3: Keep It Real in Your Campaigns

There’s nothing worse than a tone-deaf marketer failing to see the reality of the world around them. The pandemic has taught marketers to stay in touch with the current situation while looking for ways to market their brands.

An example of being tone-deaf might be showing images of people gathering in large crowds in the height of the pandemic. On the flip side, showing clips of people videoconferencing with friends and family from home is an example of keeping up with the times.

Another way to “keep it real” is by posting hyper-local images of people and customers from your location. They can be photos and videos that you snap yourself, those that your employees snap if you utilize them as employee advocates, or those from social media influencers. These are the kinds of authentic images your followers want to see and interact with.

This marketing lesson from the pandemic applies even if in the absence of a global health crisis. Marketers who are sensitive and in touch with people’s current realities appear more trustworthy and relatable. Those are the brands people will remember long after the pandemic is gone.

It’s a real opportunity to uplift others instead of focusing on selling. The end result could very well be increased sales simply because people like and respect your messaging. See how that works?

Let the Marketing Lessons Carry You Forward

This month marks one year since the pandemic changed our world forever. The marketing lessons learned since that time will stay relevant in the months and years to come.

Perhaps the most important marketing lesson of all — one that overarches all the others — is that it’s necessary to establish trust, transparency and relevancy with your audience. You can never go wrong if that’s your guidepost for every marketing campaign.

And while there are many other marketing lessons to be gleaned from the past year, we want to leave you with the above three. They’re so critical to your success that it’s imperative you focus on implementing them right away. We’ve helped hundreds of business owners thrive during the pandemic using our SaaS platforms and local social media solutions.

At Rallio, we have an entire suite of technology applications designed to help you manage your entire social media presence. Whether you’re a franchisor with multiple locations or an independent small-business owner, we have the right technology to meet your needs, which may include:

Getting more online reviews
Responding to online reviews, social media engagements and direct messages
Updating your directory listings quickly across the web, in just a few clicks
Posting local content on your social media pages
Increasing your following
Keeping track of your analytics so you know what’s working and what’s not

To find out more and schedule a demo that walks you through our various solutions, start at rallio.com or email sales@rallio.com.

Further reading: Why You Need to Keep Up Your Marketing Despite the Coronavirus

Tags coronavirus, social media marketing

Social

Boosted Posts Vs. Facebook Ads: How It Works and Why You Should Advertise

Post author By Rallio
Post date March 12, 2021

Advertising on Facebook and other social media channels helps you to build brand awareness, generate leads and grow your following. If you’re not familiar with boosted posts and other types of ads, this article will help you understand how it works and why you should consider doing it for your business.

Why advertise on Facebook? As we discuss in this article:

When you have a business Facebook page, the content you publish doesn’t necessarily get seen by all your followers. Even people who have chosen to follow your page might initially see your content organically, but they won’t continue to see it unless:

You regularly post engaging content that interests them and inspires them to interact with it; and
You pay to get it seen. Yes, Facebook is a “pay to play” platform.

This winning combination of great content, coupled with ad spend, increases the likelihood of making your content visible in newsfeeds.

Boosting is a form of advertising that differs from Facebook ads, and each ad type has its own unique objectives. Let’s review the basics of each so you can decide when to boost and when a different kind of Facebook ad might be more appropriate.

Boosted Posts

With boosted posts, you take a post from your page’s timeline and pay to expose it to an audience of your choosing. You can also create a new post and click “boost” instead of “publish” to boost a new piece of content.

You can think of boosting as the simplest way to advertise your content. You can customize your boosts for various goals — such as boosting website traffic, getting more calls or messages, or getting more leads through fillable forms.

Once you boost a post, it will show up in your audience’s newsfeed as an ad. You can also choose Instagram as an ad placement for a boosted post.

To boost a post, you’ll need to know:

The target audience you want to reach
Your max budget for the course of the campaign
The duration of time you want to run your boosted ad

Boosted posts are ads in the sense that they require an advertising budget. However, there are some differences between boosted posts and other types of Facebook ads you should know. For starters, boosted posts are not created in Ads Manager and don’t have all the same customization features as a Facebook ad. Still, they can be quite effective at boosting brand awareness, increasing engagement and follower count, and showcasing the personality behind your brand via local content.

Facebook Ads

Because they’re created in Facebook’s Ads Manager, Facebook ads provide more advanced customization and placement options. You may choose to select placements in side ads, Messenger ads, Instagram Stories, instant articles and Audience Network. In addition, you can customize the look and feel of your ad with various formatting solutions.

Lastly, you’ll have advanced targeting capabilities. While boosted posts allow you to choose interests, age and gender for your ad targets, Facebook ads also let you create overlapping audience types, lookalike audiences and more.

Note that with Facebook ads, in addition to some of the more advanced features, you can use retargeted ads to reconnect with certain users who have already shown an interest in your product or service. These might be people who interacted with your brand in some way, either on or off Facebook, including those who have:

Interacted with your Facebook page or Instagram page
Shared their email with you and joined your customer list
Watched your videos
Engaged with your Facebook events in some way
Viewed or interacted with your website

Learn more: The Difference Between Boosted Posts and Facebook Ads

When to Boost Versus Use Facebook Ads

Both boosted posts and Facebook ads should have their place in your advertising budget. Boosted posts are great for quickly exposing a post to more people in newsfeeds than you would organically.

Oftentimes, it’s best to boost high-performing, hyper-local posts that have already earned engagements such as comments, shares, likes and clicks. Other goals might require you creating an ad in Ads Manager.

When you create an ad on Facebook, the app will help you choose your ad type based on your goals, such as:

Get more leads
Get more bookings
Get more messages or calls
Get more website visitors

This takes some of the guesswork out of knowing which type of ad to use.

New to Facebook Advertising? Jump Into Boosting

If you’re new to Facebook advertising, boosted posts are a great place to start. It’s fairly simple to get started with boosting and start seeing results quickly, and it’s especially effective for newer pages that want to increase their following. Once you have more likes on your page, the more advanced ad tools might make more sense in tandem with your boosting campaigns.

With any type of Facebook ads, you’ll need to set up an ad account for your business page to start boosting. Then you can pick which content you want to promote, such as:

Real photos or videos from your location, including the owners, employees or customers, behind-the-scenes content and other authentic, hyper-local posts
Events you are hosting at your location
Job postings if you have them
Photos or videos of anything new at your location

Once your boosted posts appear in newsfeeds and earn engagements, your page will be deemed more “relevant,” meaning it’ll become more visible to your followers as well as their friends and people who aren’t following you yet.

General Guidelines for Boosted Posts

To further amplify the results of your boosted posts, follow these guidelines:

Avoid text-heavy posts. Facebook might reject your ad or limit its exposure if you have too many words. (Read this article to learn more.)
Be as specific as possible when choosing your audience. Make sure your audience includes people who are likely to engage with your content based on their location, gender, age or interests.
Limit the duration of your ad to five to seven days to avoid having your post decline in performance.
Continually monitor the performance of your ads throughout your campaigns. Make any necessary tweaks to better target the people you want to reach.

Be sure to check out our Social Spots video, featuring our pal Roscoe, for a quick breakdown of Facebook boosting. Need some extra guidance and the right social media technology to help automate and manage your social media marketing, visit rallio.com and request a demo to view all your options.

Tags social media marketing

Social

Content Writing 101: How to Write Emails, Headlines and Captions That Get Results

Post author By Rallio
Post date March 6, 2021

Content writing is an art and a science. The art comes in the form of beautiful imagery and word wizardry. The science comes in the form of carefully crafted phrases, written in just the right combination of characters.

Even the greatest email promotions of all time won’t get opened without a great subject line. The most engaging photos fall flat on social media without thoughtful, engaging captions. And even the most articulate of prose won’t be read without an intriguing headline.

Staring at the screen and scratching your head won’t magically allow words to materialize on the page. Throwing together a careless email, caption or headline is a quick way to lose out on readership. So why do the words on a page or a screen matter so much? And how can you improve your content writing skills?

Content Writing 101

The goal of any marketing piece is to inspire a reader into action. There can be all kinds of different actions you want from your audience, such as:

Open an email
Click on a link
Share your content with friends
Read your article and take various actions based on the content
Follow you
Revisit your content because it’s just that great

These are just a few examples of actions your readers might take when you have well-written marketing messages. The way you word your emails, captions and headlines can help you guide your readers toward the desired action. Your content writing should be a reflection of the various marketing goals you have.

If you tend to get stuck trying to put together attention-grabbing subject lines, headlines and social media captions, just know you’re not alone. Even seasoned writers get writer’s block. Plus, marketing messages are tricky — you could lose your reader before they’ve even opened your email, for example.

The good news is that you can get better at content writing with practice. Our tips below will start you off on the road to compelling emails, headlines and social media captions.

Email Subject Lines

Quick — check the number of unopened emails in your inbox. Is it 10? 100? 10,000? The fact is, many emails sit unopened or get deleted simply because the subject line wasn’t enticing enough.

There are many different ways to structure your email subject lines in order to get people to open them. The style you choose depends on the goal of your campaign as well as whether you have an existing relationship with the customer or prospect.

Informational — Straightforward, no-nonsense subject lines are used to convey important information such as order updates, shipping notifications, a privacy notice or other details that are specific to that user. Example: “Your order has shipped”
Funny — A well-placed quip or play on words can help your email stand out from the crowd. Example: “Our eggs are hard to beat” for a breakfast restaurant.
Attention-grabbing — Used sparingly, shock value can spice up your subject lines, but proceed with caution. Avoid offensive or incendiary language in favor of intriguing text that makes a reader pause and want to open the email. Example: “Just give up” to promote a coaching program that helps people give up refined sugar.
Short and sweet — A single word or just a few words make your subject lines easy to digest in an overcrowded inbox. Example: “Be brave” for a seminar featuring a prominent author.
Numbered — Our brains are drawn to digits, so anytime you throw a number into an email subject line, it’s more likely to draw attention. Example: “10 signs you’re a 90s kid.”
Personalized — Great for remarketing and local offers, personalized subject lines work well for targeting people who looked at your products or services but didn’t buy, or for attracting your local audience. They can also tap into the “scarcity factor” for people who don’t want to miss out. Example: “Last chance: This offer won’t last” or “Your cart is calling” for abandoned carts; throw in a discount code to encourage the user to return to your site. Note: You can also use names to personalize emails, but avoid overuse as these emails may be viewed as spam.

A few final thoughts on email subject lines:

Use A/B testing to try out different subject lines as well as variations on initial caps/no caps with your text. Your open rates will tell you what works best with your audience.
Don’t go overboard on your character count. Around 50 characters or fewer is a good guideline.
Write several different subject lines before settling on the one or two you like. Again, you can A/B test different versions.

Headlines for Blogs, Website Pages and Marketing Materials

Many of the same guidelines used for email subject lines apply to headlines, too. Like your subject lines, your headlines are one of the first things people see if they’re viewing your blog or website, or if they’re seeing a link preview on social media.

According to CoSchedule, eight out 10 people will read a headline, while only two out of 10 people will click through. That means your headlines need to grab their attention right away in order to give your content a chance of being read.

To get started with headline writing, walk through the steps below. Above all, commit to doing a lot of headline writing before you decide on the one you’ll use for any particular piece of content.

Take a look at the headlines on some of your favorite articles you’ve read. Which words drew you into the article? Write down the words or numbers that caught your attention.
Write down 10 to 20 possible headlines for your content. Walk away for a bit and let your list sit. Take a literal walk if needed. Come back with fresh eyes, and cross out any headlines you immediately know won’t work. Now choose your top five.
If you have a writing team, float your headline ideas to them and see which ones they like best. If you don’t, that’s OK, too. Pick your favorite and publish your post.
Now you can test out different versions of your headline on social media. Tweet out your article using both the published headline and some of your alternates to see what kind of traffic you get.

The process above is a great way to get started with headline writing. The more you practice, the better you’ll get, and the more you’ll understand what resonates with your audience.

Learn more: 73 Easy Ways To Write A Headline That Will Reach Your Readers

Social Media Captions

And now for social media captions. The captions you write will vary based on the intention of the post. An inspirational, “straight from the heart” post might be longer than a video post that relies more on people viewing the video than reading your caption, for example.

The advantage of social media marketing is that you have more of a “complete package” to present to your readers — with engaging visuals that capture their attention as they scroll. Captions also make you more discoverable because you can incorporate hashtags that help people find you.

Again, the more you write captions, the better you’ll become at it. Follow these guidelines as you write:

Identify the “why” behind your post. Is it to create a connection with your readers? Do you have a specific action you want them to take? Do you want to showcase your personality? The words you choose should reflect the intention of the post.
Encourage interaction by asking open-ended questions. Imagine sitting down with a friend and chatting. Be conversational so your audience is more likely to post their replies. A photo of your green smoothie becomes instantly more engaging if you ask, “Is it just me, or do green smoothies taste better when the sun is shining?”
Include calls to action sparingly. Not every post should ask your readers to take action. How irritating is it to see a brand constantly ask you to “click here” or “download this”? Instead, sprinkle in these posts amid your inspirational, entertaining or informative posts — which should comprise the bulk of your content.

Learn more: 7 Tips for Creating Engaging Social Media Captions

The More Content Writing You Do, the Better You’ll Get

Not every single thing you write is going to be award-worthy, and that’s OK. Content writing takes trial and error and lots of practice. Over time, you’ll get to know your audience and how they respond to your content, and you can make any tweaks along the way.

Make sure you’re regularly reviewing your analytics to see how your words are landing. Rallio’s SaaS platform helps you pull in insights from various platforms and see how your content is performing. To see how it works and request a demo, head over to rallio.com.

Social

3 Steps to Knock Your Product Launch Out of the Park on Social Media

Post author By Rallio
Post date February 22, 2021

It’s the moment you’ve been waiting for — you’re finally ready to launch your product. Whether you have a brand-new startup or a seasoned business, the success of your product launch depends largely on how you market it.

Social media plays a huge role in whether your product launch will be a major success — or a total flop. Among the many mediums available to enable consumers to discover new brands, social media gives your brand exposure to people who otherwise never would have heard of you — all while they’re casually scrolling through their feeds.

It’s not unlike TV advertising in that people who might be simply watching their favorite show suddenly get interrupted by an ad that catches their attention. Self-cleaning toilets? Brow growth serum? Personalized vitamins? Throw out an ad to the right audience at the right time, and suddenly people start to think that’s a product they need in their lives now.

According to Global Web Index: “TV ads lead the field when it comes to brand discovery, cited by 36% of our respondents as the main way they find out about new products and services. But TV is even more important than this figure implies because, unlike search engines, it doesn’t rely on any existing need or interest in the product or its category.”

Now, consider the ways that social media mimics TV ads: “To some extent, brand discovery on social channels resembles the linear, semi-random nature of TV ads, which are interwoven throughout the content,” notes GWI. “By using social media and online display advertising, direct-to-consumer brands are reproducing many of the top strengths TV has enjoyed.”

Indeed, the nature of brand discovery has changed over the years. The numbers of people finding brands through recommendations or comments on social media, along with updates on brands’ social media pages, has been slowly climbing, says GWI. Take a look at the numbers:

Cost-effective, scalable, and readily able to connect directly with consumers, social media has the distinct advantage of immediacy over other mediums. See an ad for a product that catches your interest, and you can tap on it, maybe even purchase it on the spot from your phone.

TV is starting to integrate this kind of interactivity, too — with QR codes and interactive experiences making their way onto people’s TV screens. However, there simply isn’t another medium like social media that lets you see what your friends are liking, sharing, commenting on, and talking about in their posts and stories. Nor is there any other medium that lets you talk directly to followers and prospects via comments, direct messages and online reviews.

Get Your Product Launch Right

As you can see, social media needs to be an integral part of your product launch plans. Ignore social media, and you’re ignoring an opportunity to make your brand a household name with your target audience. And if you’re too hasty or fail to think through your product launch strategy, you risk having your message get lost in the crowd.

With our steps below, you’ll ensure your product launch is successful and propels you into growth.

Step 1: Create a content calendar that maps out your product launch timeline.

With all the moving parts that go along with a great social media marketing strategy, it’s essential that you organize everything in one central calendar. This way, you can stay on track as you march toward your launch date and make sure your entire team knows what content is needed and what kind of deadlines you have. Some of the things that should go on your content calendar include:

Product photos and explainer videos
Product descriptions for your website
Social media captions for various platforms
Email campaigns announcing your product launch
Ad copy with calls to action
Blog posts about your product
Pay-per-click advertising
In-store or online events

Assuming you aren’t going to handle all of the above yourself, make sure you have a team prepared to tackle these tasks. If you can’t or don’t want to hire a team, be willing to outsource the work. Rallio also gives you the technology needed to automate and organize your social media marketing in one central dashboard.

Step 2: Create a buzz.

Leading up to your launch, your social media should get people excited about your new product. Phrases like “coming soon” and “stay tuned” should be a regular part of your social media vernacular.

At the same time, maintain a sense of mystery. Don’t give away all the details, but rather hint at what you have in store. Countdown posts, product previews, stories, Reels, giveaways and contests are great ways to give a glimpse of what’s to come.

Contests and giveaways (with clearly spelled out terms and conditions) can be particularly effective at building engagement. Ask your followers to like, comment and tag friends to be entered to win your product, and you’ll quickly extend your reach to new followers. Just don’t forget to set a deadline to enter and pick a winner!

Step 3: Run social ads.

First, some background on the current state of social media advertising. Apple is rolling out privacy changes in iOS 14 requiring users to opt in to ad tracking across different apps and websites. Google is weighing a similar option for Android devices.

In response, Facebook has now announced plans to prompt users to opt in to ad tracking in order to have more relevant ads served up to them and “to help people make a more informed decision.”

Apple says it wants to provide privacy; Facebook thinks it can provide both privacy and personalized ads. If you look at the growth of Facebook ad revenue over the past few years, you can see that Facebook has a vested interest in maintaining its advertiser base:

Rather than panic about the changes, it’s important to take control as an advertiser. Here are a few things you can do to optimize your campaigns without relying entirely on the Facebook tracking pixel:

Run web-visit and lead-ad campaigns. Use your website’s internal tools to track whether a conversion occurred as a result of your Facebook ads.
Work in reverse, too. Capture leads on your website by requiring users to provide their email address in order to move through the sales funnel. You can then upload that information into Facebook to create a custom audience for your ads and remarketing purposes.
Explore advertising possibilities on other platforms like LinkedIn, Google and Bing.
Build relationships with your followers so they begin seeking out your content. Be hyper-responsive to their comments, direct messages and online reviews. The more you engage with them, the more they’ll engage with you.
Use employee advocacy to get your employees involved in sharing your content. When they share content on their personal pages, it’s more likely to be seen and engaged with than content from a business page. Our Rallio Activate employee advocacy platform is the exact solution you need to address any seismic changes to Facebook advertising. See it in action here with our client Pet Supplies Plus.

Get Excited About Your Product Launch

There’s a lot of work that goes into getting a new product to market. With the help of social media and the right technology tools from Rallio, you can make sure you hit the launch out of the park.

Before, during and after your product launch, keep track of your progress toward the KPIs you’ve set. Make any necessary adjustments to ensure you’re building excitement, growing your following and meeting your sales goals.

Once the product launch is complete, don’t forget about all the hard work you put in. Keep in touch with your followers so you continue building a relationship with them. Over time, their loyalty will contribute to the success of future product launches.

Tags branding

Social

Small-Business Technology Roundup: How Rallio Can Help You Run Smarter

Post author By Rallio
Post date February 18, 2021

Technology has changed the way companies conduct themselves today, allowing for greater efficiency and fewer headaches in all areas of business. One of the fastest-growing areas of technology is digital marketing, something that all businesses need to familiarize themselves with in order to succeed.

Rallio’s small-business technology tools take the guesswork out of your digital marketing plan — helping you run smarter and meet your goals. Take a look at the various options we offer, plus the numerous benefits, and you’ll see why we’re the technology provider of choice for hundreds of business owners nationwide.

Consider the Possibilities With Rallio’s Small-Business Technology Suite

With social media, email marketing, search engine marketing, pay per click and more, digital marketing has expanded the ability for businesses of all sizes to spread the word. We live in a world where social media and internet usage is at an all-time high, especially as we continue to navigate through pandemic times. And for many small businesses, technology has saved them during these challenging times.

With digital marketing, businesses have multiple ways to communicate with customers and prospects even when they’re not seeing them face to face. Rallio simplifies the entire process with our award-winning suite of small-business technology platforms, including:

Rallio Dashboard

Have one centralized place where all of your brand assets live. Syndicate, publish or schedule social content to your entire brand or a subset of locations. View analytics, respond to reviews and engagements, run ad campaigns, and control your brand message from one dashboard with one login.

Rallio Local

Pair our dashboard with our Rallio Local services to free yourself up from some of the many responsibilities in running a successful business. In recent years, social media and reputation management have become critical items for your success. The Rallio Local team of social gurus will automate the process of creating ridiculously engaging, hyper-local content; make sure local targeted audiences actually see and engage with that content; and respond to all your social comments and online reviews.

Rallio Activate

Leverage the power of your employees to reach your customers like never before. With Rallio Activate, your employees become your built-in brand ambassadors. Create reward programs to your exact specifications, and incentivize your workforce to submit their own images and videos for brand content or share your message across their own pages.

Business Listings

With just a few clicks, you can manage your digital profiles across global business locations, reaching over 98% of consumers across top media channels. Promote your brand across social media, traditional search, mobile marketing and voice search. Deliver a more engaging customer experience by updating your imagery and logos. Instantly update your key business content across locations, and control and optimize your data across third-party digital platforms. Measure and optimize the channels that are impacting your customer acquisition, and improve your brand discoverability and search rankings across your brand.

Revv

REVV is an innovative service designed to help you increase your positive social reviews and reduce negative reviews while improving your overall brand reputation online through a one-question post-sale survey sent to recent customers. Our platform generates a quick post-sale text survey to your customers so they can provide feedback about their experience in your store.

Customers who respond positively are prompted to leave a review and linked directly to that store’s Google, Facebook or Yelp page. Watch your brand reputation increase, along with the volume of positive reviews for your stores! If a customer responds to your survey with a rating of 3 or below, they will be prompted to leave a comment and request further assistance. Your team is alerted via email of the poor experience, and the customer can be contacted directly before they post a negative review about your company!

How Rallio Small-Business Technology Helps Small Business

If you were to implement our suite of small-business technology platforms and services, the benefits go beyond having access to advanced digital marketing tools. Consider the many ways these platforms can help you in other areas of your business:

Customer service — The Rallio inbox pulls all your comments, questions, reviews and engagements into one central location. Because you don’t have to log in to multiple platforms, you’re able to get back to customers more quickly, handle any customer service issues, and respond to positive feedback to thank your customers for their business. Over time, this translates into greater overall brand loyalty and brand awareness.
Company culture — By getting your employees involved in your branding via Rallio Activate, you’re able to build morale and grow your company culture. Activate makes it easy to reward and incentivize your employees for helping to share their experiences with your brand.
Greater efficiency and productivity — Needless to say, our small-business technology streamlines and automates processes you might otherwise be doing manually. Think about the time savings involved with updating your business listings in a few clicks, easily responding to your customers and followers from one dashboard, and managing and scheduling your assets from a single dashboard that eliminates the need to log in to multiple platforms.
Greater engagement across the board — Rallio is all about “rallying” around brands and bringing people together. Our small-business technology suite is designed to get everyone — from executive teams to individual small-business owners — engaged in using technology to make life easier, more productive and more fun.

If you’re looking for smarter, faster small-business technology and services for your business, we would love to chat with you. Schedule some time on the calendar with us, and we’ll walk you through the best solutions for your needs.

Tags social media marketing

Social

How to Create a Culture of Employee Advocacy

Post author By Rallio
Post date February 13, 2021

You may have seen some of our recent articles on employee advocacy and how it can transform your team members into brand ambassadors. When implemented effectively, employee advocacy is, indeed, an effective way to spread brand awareness and broaden your impact on social media. Before you begin implementing an employee advocacy program, however, it’s important that you foster a culture of employee advocacy.

With this culture, your employees become willing participants in ambassadorship. A culture of advocacy will motivate employees to speak positively about your brand on social media. If you lack that kind of culture, they may be reluctant to share anything about your brand.

Why Does Employee Advocacy Matter?

Consider the ripple effect of creating a culture of employee advocacy, and you can see how important it is to foster this kind of environment at your company:

If your employees feel satisfied and engaged, they’re more likely to do great work. They’ll have good things to say about you, both internally amongst themselves and externally on their personal social media profiles.
If they post positively about your brand, their posts come across as believable and authentic, more so than your own branded content. Convince & Convert reports that a recommendation from a friend or family member makes 83% of Americans more likely to purchase that particular product or service.
Furthermore, if employees do great work, they’ll deliver an extraordinary customer experience by way of great products, great services and great customer support.
If your customers have an extraordinary experience, and if they see posts that are believable and authentic, they’ll be loyal to your brand — becoming brand ambassadors themselves.
If both your employees and customers are happy, they’ll continue spreading the word, extending your reach and engagement exponentially. You’ll gain new followers, new customers, and even new employees when you’re actively recruiting.

It’s one big happy cycle that you need to have working for you in order to experience ongoing success. Can you see how important a culture of employee advocacy is now?

A Culture of Employee Advocacy Starts With Education

If your employees aren’t actively advocating for your brand on social media, it doesn’t necessarily mean they don’t want to. In some cases, they may simply lack the proper language and knowledge to share confidently. In order to inspire confidence, provide them with the tools they need. Here are some key points to keep in mind:

Whether you’re onboarding new employees or working to educate existing staff, make sure you’re communicating your company’s core values and goals. Create internal programs that train your employees on your mission and vision, your product offerings and your competitive differentiators.
Remember, it’s not just your sales staff that needs this information; every single employee should understand what you stand for (so they don’t “fall” when trying to communicate about your brand).
The company’s “About Us” statement, which typically lives on your website and in any kind of communications about your brand, should be in writing and easily available to employees. Take the time to craft a company description that’s easy to understand and readily translated into talking points.
Live your mission by fostering communication between team members and their direct supervisors. Regular check-ins can help to encourage questions and clarifications as well as address any challenges that employees might be experiencing.

Use Technology to Your Advantage

Once you’ve adequately educated your team about your mission, values and goals, the next step is setting them up for success. It’s not enough to have a culture of employee advocacy; you also need to equip your employees with the best technology to streamline the advocacy process.

While your employees are naturally using technology already to post on social media, you can improve your results even more with a technology like Rallio Activate. With Activate, not only can your employees become brand ambassadors, but you can also create reward programs to your exact specifications. You’ll have the ability to incentivize your workforce to submit their own images and videos for brand content or share your message across their own pages.

Put another way, a culture of employee advocacy is necessary for your advocacy program to work — but incentivizing employees will give them even more of a reason to pull out their phones and snap a few photos.

Here’s how it works:

You incentivize employees with rewards programs that you create and collect assets into your brand’s image library.
Employees are able to submit their own photos and videos to earn points, as well as publish your brand-approved content on their personal profiles.
Your employees can take advantage of the available programs to start earning rewards. They’ll receive a push notification when a new program is available and reminders to participate before the program ends.

Simple as that!

To get an idea of how this process works for a real business, read through our case study we conducted with one of our clients, Pet Supplies Plus (PSP). Since the rollout of their limited mobile logins over two years ago on Rallio Activate, 3,395 PSP team members have been activated, equating to 173,513 images and videos submitted. Ultimately, these uploads have resulted in over 2,541,965 social media engagements (such as likes, comments, clicks and shares) from posts, which leveraged those assets that PSP otherwise would have not received.

If you’re curious how advocacy can work for your particular business, schedule a no-obligation demo to learn more. Just choose a spot on the calendar and we’ll make sure you get all the information you need.

In the meantime, why not start fostering a culture of employee advocacy at your company, starting with the guidelines above? You’ll be well on your way to a successful advocacy program and ready to make use of our technology for your own brand.

“Customers will never love a company until its employees love it first.” — Simon Sinek

Tags employee advocacy