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Facebook Ad Targeting Changes and What They Mean for Your Business

In case you missed it, Facebook ad targeting has changed. On January 19, 2022, Meta began scaling back certain Facebook ad targeting options related to potentially sensitive topics, such as health...

The Best 7 Social Media Tips for Small Businesses

Social media can be a powerful tool, but it can also be overwhelming and confusing. As a franchise or small-business owner, you are inundated with social media tips and technology options. Which...

Top 5 Social Media Trends to Watch in 2022

If you’re like most business owners, you’re wondering what the next big social media trends will be. After all, everyone is looking for an edge in this changing marketing world. Are we going to see...

12 Days of Local Content Ideas to Boost Your Following

In between sipping eggnog, exchanging white-elephant gifts and baking cookies, you still have to find time for posting local content if you’re a business owner. This time of year, as busy as it is for...

Meet the Social Media Platforms: A Quick Guide to Facebook, Instagram, LinkedIn and Twitter

So many platforms, so little time — ever have that feeling as you’re running your business? What’s more, you might not have a firm grasp of what each of the social media platforms has to offer or how...

11 Days of Instagram Caption Ideas

In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru...

Quick Guide to Instagram Grid Layouts

Around the world, thousands of businesses use Instagram to market their products and services. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many...

3 Critical Questions to Ask Before Slashing Your Marketing Budget

This post was originally published in October 2020 and has been updated. There are many different ways to trim your budget as you consider your business spending for 2022. While there may be certain...

3 Big Reasons You Need Influencer Marketing

It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about...

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