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What Facebook’s Algorithm Changes Mean for Brands

If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always...

11 Top Tips for Boosting Your Instagram Following

Instagram has millions of active monthly users, and businesses of all sizes are asking themselves how to tap into that user base and gain more followers. It’s an important question to ask as...

Quick Guide to Social Media Marketing: Q&A With Rallio’s Director of Business Development

In working with thousands of customers over the past few years, we’ve learned a lot about the best ways for businesses to use social media to their advantage. Those who have come on board to use...

How to Build Social Media Content From Scratch

Whether you’re a new or established business owner, by now you know the importance of having a social media presence. But if you’re just getting started with the various social media...

Why Your Why Needs to Be Part of Your Marketing

Browsing my Twitter feed the other day, I came across a tweet that gave me pause. Here it is: your why really isn’t that important to your customer, what your business/product/service can do for...

Complete Guide to Starting a Facebook Business Page

Facebook is an extremely powerful tool that can help your business grow by expanding your customer base, boosting your reputation and developing brand awareness. Setting up a Facebook business page is...

Lessons in Self-Promotion From Gabrielle Bernstein

When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your...

How to Run an Instagram Contest and Boost Your Fan Base

Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram...

Social Media Cheat Sheet: A Roundup of Our Best Tips

There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than...

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