Rallio – Social Media for Franchises, Small & Local Business

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Social Media Success in a Pandemic: A Conversation With 2 Brand Managers

As a social media company, Rallio has worked with businesses in all different industries to help them pivot during the pandemic and find social media success. Whether they were offering virtual...

Why You Need Your Social Media Company to Do Directory Listings, Too

Take out a pen and paper, please — or just your laptop. It’s time to do a quick inventory on all the things your social media company does for you. Or, if you’re doing it yourself, write down how...

How to Lose Your Followers in 10 Days (aka Top 10 Social Media Mistakes)

If you’ve successfully gathered a respectable amount of followers on your page, you probably want to do whatever you can to keep them. In an ideal world, you would avoid any social media mistakes...

Extreme Effort, Extreme Results: A Conversation With Rallio CEO Chuck Goetschel

Chuck Goetschel has held only one job in his lifetime — as a pizza delivery person, at 14 years young. Forever an innovator, Chuck figured he could do much more than just deliver pizzas.  So one...

How to Manage Your Social Media Expectations Vs. Reality

If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social...

Reopening Your Business? 7 Social Media Strategies to Keep — Plus 1 to Ditch Forever

We’re all seeing signs of life in the economy as businesses start to reopen — an encouraging indicator of impending normalcy. If your business is preparing to reopen, you may be wondering which...

The 6 Most Important Social Media Metrics to Track for ROI

As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of...

Facebook Ads and Hyper-Local Content: Your Recipe for Social Media Success

If you’re looking for a cost-effective way to advertise your business, Facebook is a great place to start. With CPM/CPC tending to be lower than paid search, Facebook ads let you target your customers...

Franchise Social Media Best Practices You Need to Know

Being in business “for yourself, but not by yourself” is the classic allure of franchise ownership. Buying a franchise means buying into proven systems and processes, with a team that’s there for you...

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